{HERMèS' SUCCESS HAS BEEN DRIVEN BY SCARCITY

While many deluxe brands drive exposure through social media advertising, celeb collaborations and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main products haven't altered a lot in years; it does not have TikTok, and does not provide celebrities free bags.|Hermès